UX Design 2016: Too Many Hunters – Not Enough Gatherers?

This may well be the nicest massage studio you’ll ever see. A lush ring of live tropical plants surrounds you as a team of infinitely serene relaxation professionals soothe away all your earthly cares.

Where might you expect to find this room?

A ritzy day spa?
An up-market hotel?
A boutique city gymnasium?

No, in fact, the photo above was taken at the Qantas First Class Lounge at Sydney airport. Qantas employed French botanist Patrick Blanc to design the 8,500-plant indoor garden walls that line large swathes of their airport lounge. Customers are indulged while, not far away, huge jet engines whine and airport terminals surge with sweaty travelers. The contrast in UX’s couldn’t be more stark.

Of course, Qantas isn’t alone. For years international carriers have been locked in an escalating ‘arms race’ of lounge luxury. For instance:

Virgin Atlantic’s JFK Clubhouse looks a space-age casino.
Turkish Airlines offer a golf simulator and Scaletrix slot car track that includes a scale model Hagia Sophia
Swiss Air’s Senator Lounge has a 5-star restaurant and 120 bottle whiskey bar.

Obviously, this kind of luxury costs airlines a fortune to run yet it is offered free of (direct) charge to many customers.

So, why do they do it?

Getting Customers is Hard

Airlines have come to understand the true value of a customer. Winning them is difficult and expensive, so spending money to make sure they stay is just good business sense.
Continue reading %UX Design 2016: Too Many Hunters – Not Enough Gatherers?%

via Reme Le Hane


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