A corporate blog is a major cornerstone of any digital marketing strategy, right alongside the rest of the website, analytics, and of course email marketing.
Spinning up a blog is a crucial first step for many organizations looking to increase their profile and attract more customers with content marketing. Today there’s a flurry of blogging platforms to choose from, many of them free to start, that can help kick off the process and turn even the smallest business into a powerhouse content publisher.
But what if your company already has a blog?
And what if that existing blog, and the platform it is run on, has been around for a decade?
This is the story of the team that inherited a ten-year-old blog and migrated it to a new platform to redesign the entire user experience, juice up organic search traffic, and keep content writers from throwing their laptops out the window in frustration.
Continue reading %Lessons Learned from Migrating 1,000 Blog Posts to WordPress%
via Reme Le Hane